Launching Complex Products: a Marketer's Point
of View
Varvara will tell how Yandex marketers launch advanced products using the example of Yandex.Plus, a single subscription tool for six different Yandex media services. How to convey the value of a new service for different audiences of existing products correctly? What pitfalls does marketing face when working with such a product? About all this and much more - in the story of Varvara Semenikhina.

Varvara Semenihina
Chief Marketing Officer (CMO) at Яндекс.Медиасервисы

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