TV advertising is at the same time very attractive, but also a risky tool for advertising digital projects. Traditionally, TV was considered the fiefdom of FMSG brands, telecoms and automakers. But times change and more digital projects go offline. The main problem with this, usually - the lack of expertise within the project. To whom and when should I go offline? How to properly prepare a campaign? How important is the creative? How to evaluate the results of the campaign? Dmirty will try to answer these questions in his report.